Overview

Teddi Browni is a passion project turned Shopify-powered e-commerce brand offering printable and physical coloring books for creatives, mindfulness seekers, and nostalgic art lovers. As the founder and content designer, I built the brand from the ground up—focused on creating a joyful, friction-free buying experience.

My Role

• Brand Strategy & Visual Identity

• Shopify Store Setup & Theme Customization

• UX Writing & Content Design

• Brevo Email Automation

• Conversion Optimization

• Social Campaigns & Analytics

Goals

1. Launch a professional, scroll-stopping Shopify storefront

2. Improve mobile checkout UX and conversion rates

3. Build community through email, content, and social

4. Automate retention flows for repeat purchases

What I Did

✅ Designed the storefront using a clean visual hierarchy and mobile-first layout for fast decision-making
✅ Wrote product descriptions and microcopy to clearly communicate value, spark emotion, and reduce hesitation
✅ Implemented Brevo flows (welcome series, abandoned cart, review request, and upsell) to boost lifecycle engagement
✅ A/B tested headlines and CTA buttons to improve add-to-cart and checkout completion
✅ Built packaging and visual assets that made the brand feel joyful, premium, and personal
✅ Launched TikTok content that helped drive traffic and build customer loyalty

Results

📈 600+ orders in the first few months
💬 5-star customer feedback on both experience and product quality
🛒 Increase in abandoned cart recovery from 7% → 18% after copy and flow optimization
📩 46% open rate on welcome emails and 9.2% conversion from email to purchase